CHICAGO, Dec 20, 2007 /PRNewswire-FirstCall via COMTEX/ -- In an effort to leverage innovation and technology to serve client demand, Jones Lang LaSalle is launching the industry's first podcast program, dubbed OneView Podcasts. Recent firm research indicates that Jones Lang LaSalle clients want relevant and timely information at their fingertips. Jones Lang LaSalle is now delivering thought-provoking, non-promotional insights from the firm's top executives directly to its clients and subscribers, in an on-demand format through podcasts.
"We're the first real estate company to share individual perspectives in this convenient and succinct format that subscribers can review and evaluate at their own convenience," said Lauralee Martin, Chief Financial and Operating Officer. "The firm is paving the way to give clients 'something to think about' as they tap into their own experience -- and contemplate future trends -- giving clients valuable opinions they can act on."
Jones Lang LaSalle's proprietary audio and video podcasts are short, concise clips -- most lasting less than two minutes -- featuring non-promotional thought leadership on current trends, market realities, dynamics and personal opinions. Subscribers can often link to articles and research for greater context on the podcast topic. Subscribers can anticipate between one and three new podcasts each week.
"Our clients told us they want diverse opinions from the in-house experts they respect when making decisions," said David Johnson, Global Chief Information Officer. "That's precisely what these podcasts deliver. We're leveraging the latest technology platform to provide timely insights that help shape real estate strategies whether the listener is a real estate executive, investor or an asset manager. "
Jones Lang LaSalle's OneView Podcasts can be downloaded to a computer or iPod. Anyone can subscribe by visiting http://podcasts.joneslanglasalle.com, and selecting a preferred format to receive the new podcasts -- by e-mail, over iTunes or as an RSS feed.